aDIDAS SHOEBOX

As part of the new Adidas and in an effort to maximize sustainability I was tasked to create the next evolution in one of Adidas’s key brand touch-points, the sneaker shoebox. Water-based print techniques, raw materials and production processes were evaluated to produce a footwear packaging that is not “Only The Best For The Athlete”, but also the best for our environment.

Throughout the design process I explored different concepts in design, manufacturing techniques and environmental impact to determine the best solution for the project. The 

The images below are from the final design which were presented and approved by adidas for use on all retail footwear products.